Launched in 2012, SMAAASH is one of India's acclaimed gaming and entertainment centers that marries sports, virtual reality, music and dining into an immersive, evolved, interactive and innovative social experience for family, friends and children alike. Helmed by creative ideator Shripal Morakhia, SMAAASH renowned in the field of sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, motor racing and bike racing simulators and the go-karting tracks. Being a virtual reality led entertainment gaming center - vastly credited to its in-house research and production capabilities, head mounted displays are used to produce games such as Walk the Plank, Finger Coaster, Cockpit 360 etc.With its current presence in 32 centres across 16 cities. SMAAASH is also touted as one of India's entertainment potheyrhouse in foreign shores with its Mall of America launch. Redefining sports entertainment and customer engagement with ground-breaking entertainment ideas and novel dining concepts, SMAAASH has something for everyone, anyone of any age making it a perfect destination for “kids” of all ages.